Staying ahead of Google algorithm updates -- especially when it comes to SEO practices that used to be par for the course, like link-building -- isn't easy.
So how do you vet an SEO expert when the days of the "quick fix" are dead and gone?
To understand the type of questions that help weed out the good from the bad, we asked a panel of successful young entrepreneurs to share some solid SEO advice with us. Here are the top questions they recommend you ask the so-called experts first:
1. Do You Care About Content?
- Kelsey Meyer, Contributor Weekly
2. What Do You Think of Google's SEO Initiative?
We are entering into a new Internet age, and the best way to build your page rank is by writing quality content that organically gets read and distributed. A more effective and faster alternative is to pay for sponsored content. This will bring traffic to your site and increase awareness and page rank. Work only with respected content agencies because Google will penalize and remove any publisher that does not disclose sponsored content correctly on Google News.
3. What's the Fastest Way to Generate Links?
4. What Do You Consider Quality Content?
5. Do You Sell Link-Building Services?
- Roger Bryan, ROI Marketing Department
6. Do You Know Any Quick Fixes?
7. What Is Your Client Retention Rate?
- Andrew Schrage, Money Crashers Personal Finance
8. Who Will Do the SEO on My Site?
- Brett Farmiloe, Digital Marketing Agency
9. Will You Go After Influential Websites in My Industry?
- Pablo Palatnik, ShadesDaddy.com
10. Who Are Your References?
- Andrew Saladino, Just Bath Vanities
11. How Do You Measure Your Success?
12. What Are Your Tactics?
