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If you're a blogger, you'll no doubt be familiar with vanity searches - searches for your name (or blog name and citations) on services like Technorati and across the web. Or perhaps you want to track the buzz about products and companies you're interested in.
The usual method of doing this is subscribing to tag and search feeds from the blog search engines, although these services (particularly Technorati) are littered with splogs. Serph, which launches today after a period of private beta testing, aggregates the "buzz" from Feedster, Bloglines, Topix, Technorati, Sphere, YouTube, Digg, Podzinger, Google Blog Search and many more, and attempts to remove splogs and other useless results. You can, of course, subscribe to an RSS feed of any search.
We've been using Serph for a few months now, and the results have been good. Still don't trust it enough to remove all my other ego feeds, though. ;)