![Seth Godin Challenges You to Fail [VIDEO]](https://helios-i.mashable.com/imagery/archives/03PT4IZodgcICb2gi8n3IVh/hero-image.fill.size_1248x702.v1647020474.jpg)
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Seth Godin wants you to fail, but in a good way. In this interview with Behind the Brand, Godin explains why companies like Facebook and Google aren't afraid to fail fast and why you should try it too.
In his typical fashion, Godin puts a new spin on outdated thinking as he challenges Yoda’s age-old advice that many have considered gospel for (light) years. Godin tells Behind the Brand, “I’m not sure Yoda was right when he said, ‘Do or do not, there is no try.’ YES! There is a try, try is the opposite of hiding.” Check out the video above to hear other words of wisdom from the bestselling author, speaker, blogger and entrepreneur.