Seth Rogen and Paul Rudd pitch ideas for a Samsung Super Bowl ad in this 60-second teaser for Samsung's upcoming 120-second Super Bowl ad.
In a very meta concept, the two stars pitch Mr. Show's Bob Odenkirk on an idea for "The Next Big Thing." Odenkirk, however, is hypersensitive about getting sued for using the term "Super Bowl" or naming either team playing in the game (though the "50 minus 1ers" and the "Baltimore Blackbirds" is fine.) Finally, he suggests using the term "el plato supremo" instead of Super Bowl.
The full 2-minute ad, and an extended cut version with never-been-seen footage will be released later this week, according to Samsung. The brand is encouraging consumers to weigh in on the ad win prizes by using the hashtag #TheNextBigThing.
"The anticipation of Super Bowl ads creates a unique consumer experience," said Todd Pendleton, CMO of Samsung Mobile, in a statement. "The Next Big Thing campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation."
The ad will feature the Galaxy family of products including the Galaxy Note II, Galaxy SIII and Galaxy Note 10.1.
What do you think of the teaser? Let us know in the comments.