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PETA published a letter requesting that Sex.com's owners donate the domain name (valued at $18 million) so the organization could use it as a tool in its recent "vegetarians are sexy" ad campaign.
PETA described a website where visitors could watch sexy ads, vote on the sexiest vegatarians (they include the above-pictured Alicia Silverstone as well as Pamela Anderson), and find out which veggies are aphrodisiacs.
Of course, this is likely just a PR stunt -- PETA knows the owners of Sex.com are unlikely to donate the domain, but the publicity for their campaign grabs more awareness for their cause. We'll leave you with the rejected, sexy PETA Super Bowl ad. It's probably not quite safe-for-work.