Move over Darth.
After three years as the world's most-shared ad, Volkswagen's "The Force" ad has been eclipsed by Shakira's Activia-sponsored paean to the World Cup, " La La La (Brazil 2014) ft. Carlinhos Brown." Researcher Unruly reports that Shakira's video now has 5,375,756 shares across Facebook, Twitter and the blogosphere. That's more than "The Force" with 5,372,945 shares.
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As Unruly notes, it doesn't hurt that Shakira recently became the first person with 100 million Facebook likes. Unruly also attributes the success to the growing trend of "trackvertising," in which a brand and a musical artist collaborate on a video that serves as both a new song release and an ad.
Shakira's ascendance shouldn't be that surprising. Measured by views, her video at this writing at 264 million vs. 60 million for "The Force."