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Shaq, who sits courtside during the show and provides commentary, will invite his 3.5 million-plus Twitter followers to watch on Saturday at 8 p.m. ET. Fans who check in to the program via Philo will get virtual rewards and prizes, including one of three pairs of those kicks, which he'll award to fans with the best comments.
Philo is one of a few services — including GetGlue and Miso — that aim to bridge the gap between social media and TV watching. Philo, which can be accessed via an iPhone [iTunes link] or Android app as well, has hosted a few similar events. This includes a viewing party for the NBC show Chuck back in October, as well as Dancing with the Stars, Modern Family and Community.