Shopkick Lands New Retail Partner, Hits 1.4 Million Users

 By 
Jennifer Van Grove
 on 
Shopkick Lands New Retail Partner, Hits 1.4 Million Users
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Crate and Barrel will begin doling out kickbucks -- Shopkick currency redeemable for rewards -- and special offers to Shopkick users who visit any of its U.S. stores.

With Crate and Barrel in the mix, Shopkick, which also partners with the likes of Target, Best Buy and Macy's, will have a presence in nearly 1,500 retail locations and 160 malls across 39 states.

Shopkick partners purchase and deploy in-store devices that detect application users as they walk in to stores. The device is meant to measure in-store foot traffic and automatically check the user in to the location so he can receive kickbucks as an incentive for visiting.

The startup's hardware and application approach to location-based shopping is unique enough to have netted it $20 million in pre-launch funding. Now, in addition to logging millions of checkins, Shopkick is reporting that users have also scanned five million partner products since its August launch.

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