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Awards were given in 26 official categories as well as a huge selection of crowdsourced community categories. The Twitter community was invited to contribute nominations beginning this January, with the intent of recognizing a user's overall Twitter stream as opposed to particular tweets. Popularity determined a set of finalists in each category, which were then also reviewed by a panel of judges from the Real-Time Academy of Short Form Arts & Sciences.
The winners, who gave 140-character acceptance speeches at Wednesday night's ceremony, included Betty Draper (the popular fan-run account for the Mad Men character), Whole Foods in the brand category, Nathan Fillion in the celebrity category, and more.