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The third annual Shorty Awards on March 28 recognized the "best producers of real-time content" not only on Twitter but also on Tumblr, Foursquare and Facebook.
The show was hosted by The Daily Show correspondent Aasif Mandvi, with presenters such as actor Kiefer Sutherland, Newark Mayor Cory Booker and comedians Jim Gaffigan, Jerry Stiller and Anne Meara.
“It has grown tremendously,” said Greg Galant, the co-founder of the Shorty Awards. "I think this is a sign that the medium has finally evolved to that point that it can really affect culture and really affect the world.”
Recipients of Shorty Awards said it felt great to get some real-world credit for their online activities.
“It was definitely cool to take something physical away from this virtual space,” said comedian Baratunde Thurston, who won the Shorty Award for being the "Foursquare Mayor of the Year."