Sway Media is launching Shoutlet today at DEMOfall, a new suite of products to help marketers create and analyze initiatives across blogs, social networks, sms, widgets, podcasts, and other forms of social media. The application aims to bring multiple programs into one, allowing marketing professionals to handle tasks such as video distribution, online advertising, electronic newsletters and text messaging.
Shoutlet then provides analytics tools so users can see how effective their campaigns are, presumably with social metrics such as how many friends a profile has, how many times a widget has been viewed, or how many downloads a podcast has received. Sway has established relationships with several content providers to help distribute marketing initiatives that are launched using Shoutlet.