A few weeks back, Shutterfly acquired Nexo, the personal social networking-creation tool. I wrote quite a long post on the history of the photo-sharing concept and the opportunities for commerce that photo-sharing providers have taken advantage of thanks to the Internet. Now, we have the first official release from Shutterfly since the acquisition.
Called the Shutterfly Gallery, this is the collaborative tool that we expected from a photo-sharing tool that took on a social networking service. With the Shutterfly Gallery, users can essentially make use of social networking tools that are made available with the Shutterfly Gallery. There are group collaboration tools mixed in there, so multiple people can contribute to a single collection of images that focus on a particular event or place, or point in time.
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