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The volume of video coverage of the 2008 Summer Olympics provided by NBC this year is unprecedented. The delivery of visual fodder for athletics fans will, when all is said and done, run thousands of hours in aggregate. Already, a good amount of on-demand and live streaming options have been made available. And while some content has proliferated in non-officially-sanctioned places, too, according to The New York Times, NBC is already touting a page view count of 70 million for the big "08/08/08." That's up from a 20 million peak in 2004. NBC says that this year's opener translates to 4.2 million unique users, or an increase of nearly 500% from four years prior.
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