Homer Simpson becomes hopelessly addicted to playing a game called "VillageVille" on his myPad, in Sunday night's episode of The Simpsons, as the comedy takes a stab at popular Zynga Facebook games.
Homer is home faking a back injury when he discovers the game, and becomes so addicted he forgets to walk the family dog, Santa's Little Helper. In the clip above, Homer can be seen clearing a forest for his village, then adding buildings.
This isn't the first time The Simpsons has parodied a popular mobile game. Earlier in this season, Homer was seen playing "Words With Enemies," a scrabble-clone where you clobbered your opponents.
While creator Matt Groenig may have wanted to poke fun at the addictive nature of social games, it's not without a little irony. The Simpsons: Tapped Out is a freemium, social game where players have to rebuild Springfield after Homer destroys it with a nuclear blast, and it features many of the hallmarks of the genre. Tapped Out is available for both iOS and Facebook.
The Simpsons is currently in its 24th season on FOX.