New Siri Ad Features Martin Scorsese [VIDEO]

The latest ad for iPhone's talkative AI assistant Siri features film director Martin Scorsese, who is using it to schedule appointments while trying to get through the morning traffic.

"I like you, Siri. You're going places," says Scorsese to Siri at the end of the video. "I'll try to remember that," answers Siri.

This is Apple's fifth "celebrity" video ad for Siri. Previous ads had John Malkovich, Samuel L. Jackson and Zooey Deschanel starring in them.