Now it also wants to be a place where brands, small businesses, non-profits and other organizations can market classes taught by their employees.
The startup launched branded hubs for organizations called "schools" this week. Its first partner for the new feature is GE, which launched a traveling workshop for teaching people how to use power tools (and other classes) at South by Southwest.
Brands list the classes their employees are teaching on Schools pages. They can also choose to feature classes from other Skillshare users. GE didn't pay for its branded hub, but eventually Skillshare plans to turn the feature into a new revenue stream.
Small businesses have from the beginning used their Skillshare profile pages and classes to promote themselves. However, accounts designed for individuals don't serve the needs of large organizations.
Establishing "schools" in addition to "classes" increases both Skillshare's potential offerings and profits.
