Yesterday we wrote about Skittles, which dramatically changed its website, turning into a sort of a social media hub, with their Twitter stream being the actual homepage. However, not everyone likes Skittles; or, even if they like it, they thought it'd be funny to send a funny tweet (or two).
The jokes might have been a bit too harsh for Skittles, which today switched the homepage from a Twitter search for "Skittles" to their Facebook fan page. The Twitter stream is still available on the site under "Chatter," but it is not at the center of attention.
Edit: As Charlene Li notes in the comments, it's possible that Skittles plans to rotate the various social media channels on the homepage. Regardless of whether this is true, I still believe it's important to point out how nasty (insults, racial slurs) things can turn out when you give control of the content on your site to users, some of which can be completely anonymous.
It's easy to see why Skittles would want to divert the attention from Twitter, because it is, as you can see, heavily abused by spammers, and a lot of the jokes are simply to tasteless for...well, anyone. That's the ugly side of social media: a lot of it is completely uncensored and some users see this as an opportunity to get nasty or even vile.