![Slim Jim Executes The 'World's Shortest Freefall' [VIDEO]](https://helios-i.mashable.com/imagery/archives/01xsolYiW6g3vkSVfyPAmHn/hero-image.fill.size_1248x702.v1647021523.jpg)
Slim Jim's not taking Red Bull's challenge lying down.
Well, actually it sort of is, but the brand attempted to counter the Red Bull-sponsored Felix Baumgartner space jump over the weekend with this stunt on Conan. Team Coco billed the event as "four inches of pure excitement." See if you agree.
The brand, known for its Judd Apatow-style marketing approach, joins Kit Kat and Lego, both of whom attempted to steal Baumgartner's limelight with varying degrees of success.
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