![How Ads Capture the Perfect Slow-Mo Pour [VIDEO]](https://helios-i.mashable.com/imagery/archives/07x30R9LdZIbjUbw3ioW9zs/hero-image.fill.size_1248x702.v1647021646.jpg)
How do they pour a perfect brew in commercials every time? It's always flawless and seems effortless. The same goes for caramel on walnuts. It's lathered on so smoothly, with perfect ripples -- that can't be real.
Enter the magic of high-speed filming, and creative effects company The Marmalade.
It takes a lot of time and precision planning to perfect slow-motion shots down to the surreal explosion or pour we see on television.
The Marmalade even went as far as creating its own system that allows this type of filming to happen in-motion, which breaks free of the normal high-speed shots with a single perspective.