Today is the second annual Small Business Saturday, an American Express initiative to "shop small" at local businesses, since America's 27 million small businesses comprise 99.7% of the country's employers. "Small Business Saturday" was a Promoted Trend on Twitter, which helped to fuel awareness, and American Express' social media campaign seems to be working -- there have been more than 30,000 tweets about Small Business Saturday, and more than 2.7 million people "like" Small Business Saturday on Facebook, compared to 1.2 million last year.
Shop Small: Small Business Saturday Takes to Twitter
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Lauren Drell
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Lauren Drell
Lauren Drell was Mashable's Branded Content Editor. In her role, she developed, wrote and edited custom content for a range of Mashable's advertisers, including Samsung, Marriott, AmEx and Gap. She joined Mashable in February 2011 as an Assistant Editor.Lauren is from Los Angeles, but adopted the East Coast as home after graduating from the University of Pennsylvania. As if New York weren't cold enough, she headed to Chicago for a year to earn her MSJ from Northwestern's Medill School of Journalism (and eat deep-dish pizza). In her free time, Lauren can be found Instagramming @Franklinpup, doing a #newthing and spotting typos for Spelchekt.
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