Smartphones go missing at 6:00 p.m. on Saturdays in Decembers more than rest of the year, a new study suggests.
A survey conducted by data backup company Mozy among 3,500 UK adults revealed British consumers lose items the most during this time period due to the busy-ness of the holiday season -- a time when shopping for gifts and running to parties makes it harder to keep track of everything.
Although the study found items such as jewelry and keys also get lost during this time, smartphones are most likely to disappear in the holiday shuffle. Smartphones account for 35% of all items lost by men worldwide and 25% by women.
The study also revealed that 70% of British adults have lost an electronic gadget such as a smartphone, laptop and MP3 player in the past year. But 57% of all respondents noted they would be more upset about losing the data on a device than the device itself.
Regional differences were also highlighted in the report. For example, Americans are twice as likely to lose laptops, while Germans are four times as likely to lose their keys.
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