Snapchat CEO Evan Spiegel and cofounder Bobby Murphy mysteriously deleted all of their tweets on Tuesday in a move that's oh so very Snapchat.
After posting a wacky video detailing why kids love Snapchat and the fleeting nature of photos, Spiegel wiped his Twitter account's tweets clean. Although the account is still activated, it's unclear if he's taking time off from the platform or plans to return in the future.
Fellow Snapchat co-founder @hellobobby also deleted all tweets. Is this a sign Snapchat is getting into ephemeral text-based messaging? Hmm.— Eli Langer (@EliLanger) June 16, 2015
The deletion is certainly a nod toward Snapchat's core model, which allows users to share photos and videos with friends before they disappear.
In a statement sent to CNBC's Eli Langer, a company spokesperson commented on Spiegel's decision to delete his tweets: "Evan has a penchant for living in the present :)".
Snapchat CEO @EvanSpiegel deleted all of his tweets. Spokeswoman says: "Evan has a penchant for living in the present :)".— Eli Langer (@EliLanger) June 16, 2015
According to a screen grab of Spiegel's Twitter account posted to Internet archive site The Way Back Machine from earlier this month, he had nearly 900 tweets. As of Tuesday afternoon, all were removed except for one retweet.
Earlier on Tuesday, Spiegel posted a long-winded explanation of the service. He said photos are more like a form of "talking," then dove into the evolution of social media, with the help of drawings and a written lesson plan. The video was part of an effort to explain to non-Snapchat believers why younger users are quick to flock to it.
Snapchat has not yet responded to a request for comment.