Snapchat's first original web series has arrived, and it's not pretty.
The first episode of the aptly titled Literally Can't Even debuted on the app's new Snap Channel on Saturday.
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Episode one, called "Sip and Surf Pool Party XXX," stars two 20-something best friends (played by Sasha Spielberg and Emily Goldwyn, who also wrote the show) in four-and-a-half minutes of cringeworthy video. (Example line: “He follows a lot of hotels on Twitter, which to me says nothing but chic.")
Needless to say, users were not impressed with Snapchat's first attempt at original content, and quickly took to Twitter with their reactions.
No, SnapChat. 'Literally Can't Even' is too damn far. Too. Damn. Far.— Gavin O' Driscoll (@GavinODriscoll) January 31, 2015
The original content in Snapchat Discover can be so much better. Literally Can't Even = charmless, unfunny attempt at Broad City— Ben Cunningham (@codeblue87) January 31, 2015
@Snapchat @snapchatsupport that "literally can't even" crap on your discover was stupid and pathetic. you realize there's kids on snapchat?— gigi (@_giavannarose) January 31, 2015
I watched a generous 90 seconds of the new Snapchat original web series "Literally Can't Even," but I literally couldn't even. It was awful.— Maya Kosoff (@mekosoff) January 31, 2015
Sorry @Snapchat, but 'Literally Can't Even' was the worst 4min of this day. And that's really bad.— João Gonçalves (@jpmgoncalves) January 31, 2015
I watched Snapchat's "Literally Can't Even" and I get it's supposed to be a parody and all, but it's on par with Mean Girls 2.— Mila Georgieva (@mila_georgieva) January 31, 2015
Snapchat’s new “web” series “Literally Can’t Even” may be the 1st questionable product decision they’ve made—the quality is just *that* poor— Adam Besvinick (@Besvinick) January 31, 2015
Literally can't even believe I watched @Snapchat's new Literally Can't Even. Rich white girls! Party! Booze! Dubstep! Wooooooo!— Matthew Bryan Beck (@iBeck) January 31, 2015
Snapchat's "Literally Can't Even" is so fucking bad that I've written off the service altogether.— Jake (@skateforjake) January 31, 2015
Luckily, in keeping with Snapchat's ephemeral theme, the episode will disappear forever after 24 hours. Episode two will air next Saturday.
The series is part of a larger suite of changes that rolled out to Snapchat in an app update earlier this week. It included a new Discover feature, which enables media brands to publish original content made exclusively for the messaging app.
Another original series, SnapperHero, which will star YouTube and Vine celebrities, is expected to debut on Snapchat in the coming weeks.