Today, you use your smartphone's cameras to take snaps and creates stories on Snapchat. But in the future, you could be Snapchatting with a pair of Google Glass-like smart glasses on your face.
According to CNET, Snapchat has aggressively assembled a team of wearable experts to work on some kind of smart eyewear device.
Recent hires for the top-secret project include Mark Dixon, an ex-Microsoft recruiter who's worked on the HoloLens and Xbox.
Eitan Pilipski, now an engineering director at Snapchat, previously worked at Qualcomm's Vuforia, a "vision-based augmented reality (AR) software platform" that created AR experiences for phones and smart glasses.
Snapchat's also got a Lauryn Morris, an eyewear designer who's designed frames for Michael Kors, Zac Posen and Innovega, an eyewear startup that created the iOptik mixed-reality glasses.
At this point, Snapchat's obsession with augmented reality is well-documented. Last year the app added "Lenses," special effects that you can overlay on top of your face. Some of them are freaky, but there's no denying how fun they are to mess around with.
Now, imagine being able to put on a pair of smart glasses and then see these effects overlaid on top of your friends' faces using augmented reality. It would be insane. Of course, this is just one far-flung idea. For all we know, Snapchat could be building something entirely different.
While Snapchat may very well be building a super team of engineers to work on a pair of smart glasses, the company faces the same challenges that doomed Google Glass. That is, how do you make them stylish and not so invasive when used in public? It's also entirely possible Snapchat's research into smart glasses will ultimately produce nothing.
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