Ever get so hungry that you can't even Google correctly?
Apparently, it's a thing and Snickers is on it. To capitalize on this phenomenon, the brand recently ran an SEO campaign that targeted users who misspelled words in Googel, sorry Google searches. The idea was that office-bound workers couldn't see the usual viral and social content because it was blocked by the IT department. Snickers snuck by the techies by buying around 25,000 misspelled search terms. If you called one up, you'd see a paid search ad that directed you to youcantspellwhenyourehungry.com, which nicely tied in with the brand's positioning over the past few years.
Snickers and UK agency AMV BBDO claim they reached about 500,000 people in the target demo using this approach. Of course, in addition to reaching hungry people they probably reached a few who just couldn't spell correctly.
[Via Creativity Online ]