Recently, we highlighted a study that showed two-thirds of marketers now use social media in some capacity. Today, more data confirming this trend, but also pointing to what looks poised to be nearly total saturation within a year.
According to a report published today by eMarketer, 59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.
Also interesting: this chart, which highlights the reasons that some companies and agencies still aren’t using social media:
Somewhat surprisingly, most of the remaining resistance doesn’t come from marketers doubting the value of it – only 7% of companies don’t see social media as a good use of employee time – but rather, not knowing where to begin or how to measure the effectiveness.
These, of course, are issues that many individuals, companies, and yes, publications :) are looking to address. Here are a few resources that might be helpful if you’re looking to make the case for social media within your organization or with your clients:
How to Measure Social Media ROI for Business
The 22 Step Social Media Marketing Plan