To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That's because everything you know about Facebook, Twitter, and other social spaces today will somehow be different in six months. Layouts will be altered, features will be added or removed, and new social networks may pop up.
So how should you keep track of all these moving parts? Here are six tips for staying on top of social media.
1. Blogs
There are hundreds of blogs focused on social media. Keep it simple by signing up to RSS feeds and spend twenty minutes every morning catching up on your social media news. Stick to blogs that are updated daily and focus on providing content in social media and technology.
Consider adding these blogs to your RSS feed to get started: SocialTimes, Social Media Examiner, TechCrunch, and SocialMediaToday.
2. Webinars
Webinars are often offered by agencies and make for good social media resources. You can find webinars by searching on Twitter or registering on directories that list the week's webinars. You can also attend paid webinars that go beyond the basics. In either case, you can find a good starter list at webinarlistings.com.
3. Trending Topics
Yes, reading your blogs in the morning is effective but information travels fast so pay attention to what's trending on Twitter, too. First, make sure that you check your Twitter trend settings. Certain settings will spit out tailored trends, which you should probably avoid.
Also, if you don't understand why a certain word or phrase is trending you can check out whatthetrend.com for explanations.
4. Newsletters
Not all newsletters are spam. Some are actually worth signing up for. If you're OK with getting a daily newsletter, check out SmartBrief. If you prefer a weekly roundup then take a look at SocialFresh. These newsletters curate the best social media content from the web and create original highly informative articles as well.
5. Meetups and Tweetups
Whether in person at a meetup or virtually at a tweetup, chatting with like-minded individuals will keep you on your toes, help you predict what's coming next, and teach you new things about how others are behaving in social media. To find a group of social media fanatics near you check out Meetup.com.
6. Training and Certification