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The stats, which include variations like social media- "guru", "ninja" and "superstar," show that "marketer" is by far the most-used name.
There's amusement to be found in the numbers, too: The blog Broadstuff points out that "This represents a 3.5x increase every six months. Projecting this growth forward means that there will be nearly 30m social media experts etc on Twitter by this time in 2012."
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That humorous observation raises a legitimate point: A growing industry needs trust and reputation. With social media growing so rapidly and no certification yet established, how do we go about establishing reputation?