How Social Media Prompts Holiday Purchases [INFOGRAPHIC]

Have you ever gone on Facebook to bounce a few gift ideas off your friends before browsing to Amazon or another site to actually make those purchases?

Me neither, but apparently we're in the minority this holiday season. Mr. Youth, a word-of-mouth marketing firm recently acquired by LBI, polled about 4,500 adults and found that social media is a key driver of holiday gift purchases this year. One stat that should resonate in CMO offices around the country is that 66% of respondents who bought something on Black Friday did so as a direct result of social media interactions with friends and family.

If you're a consumer, this may confirm that you are not alone in using Facebook and Twitter as a sounding board for your gift giving. If you're a marketer, you should head south to the infographic to see how just a small interaction with a consumer over social media can make them feel special. If you haven't started on your Christmas shopping yet, then stop reading this and get busy. You only have 10 days left.