This is a guest post written by Jackie Peters (@jackiepeters), CVO and Founding Partner of Heavybag Media.
Credit:
What I was happy to see was that the many thought leaders who were present made it a priority to help brand managers go back to corporate and make a case for social media marketing. Those of us who are immersed obviously realize the value of engaging with people via social media. We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies.