The Evolving Role of Social Media in News Organizations [LIVE BLOG]

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Instead, social media has become a driving force for reporting initiatives and is seen as imperative for content distribution. Now media companies don't just want to have a presence on the social web -- they want to make the most of it.

That's why some newsrooms have hired social media editors and community managers to guide their approach to social media. Still, these roles greatly differ from organization to organization.

Anthony De Rosa of Reuters, Drake Martinet of AllThingsD, Katie Rogers of The Washington Post and I, on stage at Mashable Media Summit, will attempt to define what a social media editor is and where the role is headed.

We're bringing the panel to you via the live blog below. Follow along for quotes and commentary from Mashable editors on the ground at the Media Summit.