The devil's in the details when it comes to developing a consistent social media strategy for your business. Little mistakes and simple omissions can handicap your efforts -- and leave you looking like a online novice.
We wanted to find out exactly what kinds of mistakes business owners are still making on social media, so we asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans -- and how to fix them.
1. Link to Your Website
--Patrick Conley, Automation Heroes
2. Retargeting
--Stacey Ferreira, MySocialCloud
3. Focus Your Social Media Effort
4. Email Is Still King
5. Don't Ignore YouTube
Make videos that show your expertise in your field or funny commercials for your business. The idea is to create videos that are either useful (e.g., expert how-to's), which potential customers are likely to come across when searching for information on their own or that are entertaining (e.g., funny commercials), which people might share on social networks. Since web browsers allow users to search specifically for videos, not having a video presence means missing out on potential customers from organic search traffic, as well.
--Jay Wu, Best Drug Rehabilitation
6. Keep Original Content Flowing
The industry standard for Internet companies is 40% traffic from SEO and 20% traffic from social, so this is a major channel miss.
7. Maintain a Personal Blog
--Jordan Fliegel, CoachUp, Inc.
8. Don't Forget Facebook Targeting
9. Make Your Employees Your Advocates
