Social Networks Are Not Killing Our Social Lives [STATS]

 By 
Brenna Ehrlich
 on 
Social Networks Are Not Killing Our Social Lives [STATS]
Mashable Image
Credit:

Titled "Social Mythbusting," the report is the seventh in the "Subscribers, Fans and Followers" research series from e-mail marketing provider ExactTarget and its social media management tool, CoTweet.

The study was conducted in two phases: 1) A series of focus groups containing 44 people that centered around the reasons consumers cite for engaging with companies via e-mail, Facebook and Twitter -- as well as the plusses and minuses of those tools, and 2) a survey taken by 1,506 U.S. citizens (ages 15 and older) that played off of themes addressed during the focus groups.

This research revealed that despite concerns that social media is killing relations with our fellow man/woman, among people who report that they're using Facebook more, 27% say they hang with friends in person more often as well. Thirteen percent say the opposite -- that their face-to-face time has decreased.

The report also found that among those who are using Twitter more and more, 46% say that they're meeting up with friends more often, with 7% reporting declining personal time.

Still, that leaves 60% of burgeoning Facebook users saying that Facebook has no effect on how often they meet up with friends, and 46% of Twitter users reporting the same.

What do you think? Are Facebook, Twitter and the like making you more social?

Mashable Image
Credit:

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!