65% of Shoppers Tap Social Media for the Perfect Gift

 By 
Denise Lu
 on 
65% of Shoppers Tap Social Media for the Perfect Gift

How did we ever shop for gifts before social media? Today's consumers have it easy -- your wife, boyfriend, stepmother, teenager drop hints all year long via networks like Facebook and Pinterest.

Crowdtap created an infographic to showcase the social side of holiday shopping, specifically. Among the numbers, 92% of consumers trust earned media over all other forms of advertising, and two out of three shoppers purchased a gift they found via social media.

Check out the infographic below and let us know how often you use social media and mobile tech when you go holiday shopping.

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