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The 10-day campaign kicks off on Monday, March 16th at the Mashable and Blurb Bash in Austin, Texas, with at least one celebrity guest expected to attend. Leveraging the combined social networks of movie and TV stars, plus major online influencers like Chris Brogan, Chris Heuer, Gary Vaynerchuk, Chris Pirillo, Dave Morin, Sarah Evans, Veronica Belmont, Sloane Berrent, Natali Del Conte, Howard Greenstein, Beth Kanter, Dave McClure, Loic Le Meur, Laura "Pistachio" Fitton, Amanda Rose, Joel Comm and many more, we'll be reaching a combined audience of over 1 million people.
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All the details are available at the Social Media Smackdown site, and we're excited to be part of another worthy campaign that's using social media for social good.