American Idol returned for its 12th season premiere last week and proved it's a social superstar.
Though this was the lowest rated and least watched season premiere in Idol history, Fox's singing competition nonetheless scored highly in the social sphere. The debut of new judges Nikki Minaj, Mariah Carey and Keith Urban saw a 110% increase over last season's premiere in terms of social network activity.
This was a newsmaking week in the sports world as well, and it showed on the social charts. Disgraced cyclist Lance Armstrong's doping revelations drove heated discussions and put Oprah's Next Chapter high in the cable rankings. MTV's Catfish also placed well in a week when the Manti Te'o catfish tale came to light.
The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. To see daily rankings, check out Trendrr.TV.
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