We've had a little flip-flop this week. March Madness didn't stack up in the social realm as successfully as last week. No matter, three of the college basketball tournament's games still managed to sneak onto the charts.
But here's the real stinker: The Mad Men season five premiere came in under SpongeBob SquarePants. I'm going to assume that's because all of you were too engrossed in whiskey-soaked plot lines to bother tweeting. At least, that's what happened in my apartment.
On the contrary, Mad Men was actually the most social television premiere so far in 2012. So, what gives? Is SpongeBob that much better at examining civil rights tensions and mid-century existentialism?
The data below is compliments of our friends at Trendrr, who measure specific TV show activity (mentions, likes, checkins) across Twitter, Facebook, GetGlue and Miso. To see daily rankings, check out Trendrr.TV.