![How to Spread Your Content Across Social Networks More Effectively [VIDEO]](https://helios-i.mashable.com/imagery/archives/06iEl4YgF7ozX02LQylj4bK/hero-image.fill.size_1248x702.v1647020427.jpg)
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Michael Lazerow, founder and CEO of Buddy Media, begins his talk with a promise that letting your brand's content run free on social networks will increase site traffic and revenues by 12.89%. If that statistic grabbed your attention, Lazerow is prepared to explain how.
However, "If you don't want to grow it by 12.89%, do not do this stuff that I'm about to tell you," he warns.
Lazerow says that simply being on Facebook won't maximize a brand's revenue and traffic. Businesses must take what works on Facebook and apply it to their own sites and the wider web in general. Take a look at the video to discover Lazerow's recipe for breaking down the content barriers of social networks.The Mashable Media Summit in Pictures
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