With the release of “The Social Network” only a week away, the stars of the film are set to make a live video appearance on the social networking site that Facebook long ago unseated as top dog: MySpace.
This Sunday, cast members Jesse Eisenberg, Justin Timberlake, Andrew Garfield, Armie Hammer and screenwriter Aaron Sorkin will discuss the film with host Olivia Munn and also answer questions from fans – a format that has become fairly common on MySpace. The event takes place at 5:30 p.m. ET this Sunday on the movie's MySpace page.
One might think it somewhat ironic that this isn’t taking place on the site the movie is about, but as has been previously reported, that’s because Facebook isn’t letting that happen (though plenty of promotion is still finding its way onto the site indirectly via “Like” buttons).
Thus, the studio behind the movie – Columbia Pictures – has embarked on a fairly large scale marketing campaign on other social sites. MySpace has been a big part of that with both the upcoming live chat and the recently released interactive trailer as prominent examples. The movie currently has more than 2 million “friends” on the site.
“The Social Network” has also popped up as a promoted topic on Twitter from time to time, with tweets driving users to the glitzy website for the movie. Mashable is also hosting screenings in New York and San Francisco next week.