According to the study, 80% of users among all age groups visited a social networking site in May 2009, at least once, spending an average time of 4.6 hours there. Young users are interested in social networking the most, with 89% of those 25 to 34 years visiting social networking sites, and older groups aren't falling behind that much, as 67% of those aged 55 or more visited a social networking site in May, spending an average of 3.7 hours there. See the full stats in the table below:
This is in line with the recent study which showed that Facebook users are, on average, getting older, as silver surfers are embracing the site at an increasing rate.
comScore's study also lists the top social networking sites in the UK, showing huge growth for Facebook, which now sits on top of the list, having increased by 57% since May 2008. With nearly 24 million monthly unique visitors, it dwarfs the competition: according to comScore's numbers, it's approximately as big as Bebo (which has been steadily losing its audience, also in line with our recent analysis based on numbers from US-oriented Compete), MySpace, Windows Live and Twitter (which has gone from being a complete nobody to the fifth place in a year) put together.