Profile of a Status Updater: It's a Woman's World [Report]

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Forrester's "The New Social Technographics" report (embedded below) is the product of surveying 10,112 U.S. consumers ages 18 to 88 in November 2009 to better understand social adoption.

Conversationalists are a new type of online content creator who accounts for 33% of the online population, and they're sandwiched in between the most involved web users who either blog or publish web content -- called "creators" (24%) -- and the more passive "critics" (37%), who participate online as commenters and reviewers. In the social hierarchy, critics are followed by collectors (20%), joiners (59%), spectators (70%) and inactives (17%).

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These conversationalists are quite the interesting bunch, especially for marketers, as 56% are female -- the highest concentration of women in any of the groupings. Seventy percent are 30 years of age or older, and 24% are older than 44. According to the report, conversationalists also have household incomes "slightly above average, and they’re more likely than any other social classification to have college degrees."

A few other findings of interest:

- The highest concentration of Gen Y online users is in the creators group, with 37% of individuals between the ages of 18 and 29.

- The average conversationalist has a annual household income of $81,300.

- 48% of collectors have earned a college degree or higher.