Actually, the Grammys soared among the most social shows of the year, much less the week. Music's biggest awards night of the year achieved the second highest social interaction in 2013 for a televised event, just behind the Super Bowl.
In fact, social activity surrounding the the Grammys climbed 511% from 2012. Mobile interactions increased to 88% from 57% last year. And the most popular hashtag of the show (#grammys) logged over 2.6 million uses.
In other TV news, The Walking Dead hit new social highs. The show's mid-season premiere was up 18% in social, over its October Season Three premiere, aided by a record 12.3 million viewers.
The data is courtesy of Trendrr, which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. To see daily rankings, check out Trendrr.TV.
