Today, Brighton, England's Realmac Sotware (makers of some of my favorite Mac apps including LittleSnapper and RapidWeaver) have announced that they have acquired EventBox and will be relaunching it in November as Socialite.
Socialite is similar to other multi-purpose social media clients like Seesmic Desktop and Tweetdeck in that you can track and update your Facebook and Twitter accounts. But Socialite goes a little bit further, offering support for Google Reader (syncing and sharing items), Digg, Flickr, Identi.ca, Reddit, OneRiot, and RSS Subscriptions. Plus, Socialite will let you manage multiple user accounts.
As a Mac user, I often grow frustrated that the most robust social media clients are all built on Adobe AIR. Don't get me wrong, I'm glad that AIR exists as a platform, but it can really be a performance killer and slow down a system -- especially if you use it for long periods of time. Socialite is a native Mac app, designed for Mac OS X 10.5 Leopard and Mac OS X 10.6 Snow Leopard, and even in the EventBox betas, the performance has been really spectacular.
I can't wait to see how Socialite develops. The app will be released in November and it will be $20 US. If you already bought an EventBox license, don't worry, Realmac will send you a new serial for Socialite as soon as it is released. If you tried EventBox as part of MacHeist last winter, Realmac will offer discount pricing.
If you want to follow the development of Socialite, you can check out Realmac's Socialite Twitter account @socialiteapp for more details and beta release information.