App-vertisements are one of the stranger things to come out of the social media scene, as is the concept of social ads. These two unique advertising concepts are teaming up in the form of a partnership between SocialMedia and Buddy Media to create an even more social ad experience, whether we like it or not.
Ads are a necessary evil, it's true, With the recent introduction of Buddy Media's Buddybrain, app-vertisements got a bit more intrusive. Buddybrain allows brands to track their social media-based ad campaigns in great detail, giving brands greater insight into how the customers use and view their traditional ads and app-vertisements.
By joining forces, SocialMedia and Buddy Media effectively become the one go-to spot for social advertisement of all types. They have created an effective little monopoly on online ads for the social media and new media markets simply by being first in their respective fields and then first to join.
“Advertising in social media is about getting users to engage with a brand’s messaging in a way that scales and is measurable,” says Seth Goldstein, CEO of Socialmedia.com. “Our partnership with Buddy Media simplifies the buying and execution of campaigns that get users to interact with brands.”
What the partnership also does is allow SocialMedia to see the detailed information compiled in Buddy Media's Buddybrain. With Buddybrain combining with SocialMedia's Premier Partner Program and Buddy Media's App-vertising Reseller Program, app-vertisements may soon become the preferred way to reach customers in the social media space. I'm not sure the social media user is ready for this onslaught of applications that are also ads, but like mobile ads, they are fast on the rise.