Current investors Jafco Ventures, Redpoint Ventures and Pinnacle Ventures also participated in the round. Jeff Crowe from Norwest Venture Partners will also now join SocialVibe’s board of directors.
SocialVibe presents itself as an alternative to display ads, which the company deems disruptive. SocialVibe delivers what it calls “engagement advertising” to consumers while they’re playing a social game, getting virtual currency, donating to charity or accessing premium content. For instance, SocialVibe gave FarmVille, PetVille and Mafia Wars players the opportunity to interact with
Such ad units are also integrated into Pandora, Causes and The Huffington Post. Advertisers on SocialVibe’s platform include GE, Best Buy, Disney, McDonald’s and Coca-Cola, among others.