Sonico, a social network that provides Spanish- and Portuguese-language services to people primarily located in Latin America and Spain and claims to be adding some 150,000 new users every day, has reportedly amassed a registration base of some 15 million individuals, according to data recorded in March by comScore). This news came a mere 9 months since its launch.
Due to its strong growth, Sonico, founded by Rodrigo Teijeiro, currently the company’s CEO, now claims itself as the regional leader among competitors like Hi5 and Orkut, both of which have catered to portions of Latin America for a significantly longer period of time. Only in the Brazilian market does Sonico allow that it is the second-largest network, behind Okrut. Sonico reasons that this is due to limited time (3 months) that it’s Portuguese language support has been available.