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Sony has kicked off its E3 press conference with a message for its customers: "You are the lifeblood of the company."
During its E3 event, Sony Computer Entertainment of America CEO Jack Tretton addressed the PlayStation Network hack controversy. He thanked third-party developers and retailers for their support since the original PlayStation. "You gave us retail space when the PlayStation brand wasn't even there," he said.
To consumers, Tretton had one simple message: "You are the lifeblood of the company. Without you, there is no PlayStation."