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The show, starting in March, offers a behind-the-scenes look at the women's lives off court as they compete in various tournaments around the world. Product placement will figure prominently into the show; the women will be shown using their Xperia handsets to film their own content and share it on Facebook and other social media outlets.
Sony Ericsson's Experia X10, an Android-based phone, hit the U.S. market last August.
To help get the word out, Sony Ericsson employed spokeswoman Maria Sharapova to help develop and show off a logo for the show (see picture).