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The studio is posting an ad in various cities stating "Roommate Wanted. Must be willing to share...everything. Killer personality a plus" along with an invitation to call Rebecca at (866) 666-6001. The call leads to a recording featuring star Leighton Meester as Rebecca stating that she's looking for the perfect roommate and "We can share everything..." and concludes with Meester yelling "I just want to be your friend" after whipping herself up into a frenzy.
Sony's campaign for The Roommate, a thriller premiering February 4, also contains the usual social media hooks, like pages on Facebook, YouTube and MySpace, as well as a Twitter feed.