Sony is working on a "different kind of TV set" that will separate it from other manufacturers, CEO Howard Stringer told the Wall Street Journal.
The details about this new TV are sketchy, but it could be related to Sony's four-screen strategy, which aims to connect the TV, PC, smartphone and tablet in one platform. Stringer also expressed admiration for Apple's "well organized" design, saying Sony is finally ready to "compete with Steve Jobs."
Sony has been one of the few major manufacturers supporting Google's Android-based Google TV (besides Logitech, which has had well documented, abysmal results with Google TV), but it's unclear whether this "different" kind of TV the Sony CEO is talking about is also a Google TV product.
So far, Sony hasn't been very successful with Google TV products, either. In fact, Stringer claims the company is currently losing money with "every TV set" it makes.